HOW 3 COMPANIES ARE USING SNAPCHAT TO MARKET TO MILLENNIALS

Every organization needs a social media strategy and soon—probably sooner than you think—that strategy may include Snapchat. Ubiquitous among Millennials, Snapchat, is a messaging application that...

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NGC #032: HOW TO MARKET TO THE MULTI-DIMENSIONAL MILLENNIAL MAN WITH SLAINE JENKINS [PODCAST]

Episode Overview

In this episode of the Next Generation Catalyst Podcast, we interview senior manager at Insight Strategy Group, Slaine Jenkins. We discuss marketing to the multi-dimensional...

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THE SECRET SAUCE OF 3 RESTAURANTS THAT ARE CULTIVATING MILLENNIAL LOYALTY

“Millennials are driving a disruption in the food industry…I think we’ll see the food industry turned on its head,” says Lifeway Foods' CEO, Julie Smolyansky. Millennials desire for transparency...

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NGC #030: PIVOTAL TRENDS EVERY LEADER MUST KNOW WITH SHAMA HYDER [PODCAST]

 

Episode Overview

In this episode of the Next Generation Catalyst Podcast, we interview CEO of the award-winning company, Marketing Zem and best-selling author, Shama Hyder. We discuss the...

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NGC #029: BRANDS THAT ARE MARKETING TO MILLENNIALS WELL AND CREATING MESSAGES THAT CAPTIVATE WITH JUSTIN LAFAZAN [PODCAST]

Episode Overview

In this episode of the Next Generation Catalyst Podcast, we interview founder of Millennial Marketing Strategy, Justin Lafazan, about how brands are effectively marketing to...

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MARKETING TO MILLENNIALS: HOW 5 BRANDS ARE ADJUSTING TO EARN GENERATION Y LOYALTY

More and more brands are reevaluating their marketing strategies, product offerings, and brand experiences in an effort to earn Millennial loyalty. However, marketing to Millennials continues to...

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WHAT BRAND CHARACTERISTICS MATTER MOST TO MILLENNIALS? [GUEST POST]

Most marketers realize that Millennials are more than just social-savvy, smart-phone toting hipsters – but rather a generation of consumers who are ready to spend money. Millennials – the...

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THE PROVEN PRESS STRATEGY FOR ENTREPRENEURS AND BRANDS ON A BUDGET

I have good news and bad news. The bad news is that it's hard to get heard in today’s noisy world. The good news is that today’s social web enables you to connect directly with the media. No more...

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NGC #023: THE POWER OF PRANKS, PARTIES, AND SURPRISES WHEN BRANDING TO MILLENNIALS WITH JOERI VAN DEN BERGH [PODCAST]

Episode Overview

In this episode of the Next Generation Catalyst Podcast, we interview author and speaker, Joeri Van den Bergh, about effective strategies to brand to the Millennial...

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MILLENNIAL MARKETING INSIGHTS FOR TODAY’S HIGH-TECH, HYPER-SOCIAL, AND MOBILE WORLD

You’ve heard of Yuppies (Young Urban Professionals) and DINKs (Double Income No Kids) but have you heard the newest acronym HENRYs? HENRY, which stands for “High Earning, Not Rich Yet,” is the...

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