Every organization needs a social media strategy and soon—probably sooner than you think—that strategy may include Snapchat. Ubiquitous among Millennials, Snapchat, is a messaging application that...

Episode Overview

In this episode of the Next Generation Catalyst Podcast, we interview senior manager at Insight Strategy Group, Slaine Jenkins. We discuss marketing to the multi-dimensional...

“Millennials are driving a disruption in the food industry…I think we’ll see the food industry turned on its head,” says Lifeway Foods' CEO, Julie Smolyansky. Millennials desire for transparency has...

Episode Overview

In this episode of the Next Generation Catalyst Podcast, we interview CEO of the award-winning company, Marketing Zem and best-selling author, Shama Hyder. We discuss the...

Episode Overview

In this episode of the Next Generation Catalyst Podcast, we interview founder of Millennial Marketing Strategy, Justin Lafazan, about how brands are effectively marketing to...

More and more brands are reevaluating their marketing strategies, product offerings, and brand experiences in an effort to earn Millennial loyalty. However, marketing to Millennials continues to be a...

Most marketers realize that Millennials are more than just social-savvy, smart-phone toting hipsters – but rather a generation of consumers who are ready to spend money. Millennials – the population...

I have good news and bad news. The bad news is that it's hard to get heard in today’s noisy world. The good news is that today’s social web enables you to connect directly with the media. No more...

Episode Overview

In this episode of the Next Generation Catalyst Podcast, we interview author and speaker, Joeri Van den Bergh, about effective strategies to brand to the Millennial generation....