Episode Overview
In this episode of the Next Generation Catalyst Podcast, we interview author and speaker, Joeri Van den Bergh, about effective strategies to brand to the Millennial generation. We also discuss what makes Millennials happy, how they are enabling the Share Economy, Thaaasophobia, and why Millennials want to turn their hobbies into a career.
Episode Takeaways
- What are Millennials perspective of brands today.
- How important are surprises when marketing to Millennials.
- What is party-cipation.
- What makes Millennials happy.
- Why Millennials want to turn their hobbies into a career.
- How are Millennials enabling the Share Economy.
- What is Thaaasophobia.
- How you can leverage Prankvertising.
- Sound advice for anyone branding to the Millennials.
Episode Resources
- Joeri on Twitter
- Joeri on LinkedIn
- How Cool Brands Stay Hot
- Interactive Gen Y YouTube Quiz
- InSites Consulting
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Thanks for listening!
Question: What branding tactics have worked for you when marketing to Millennials?
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