Understand the consumer behavior of Generation Z and a marketing strategy to earn their attention and loyalty.
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Marketing to Generation Z? Here's What You Need to Know
Better position your product or service with Generation Z by understanding their values, how they make purchases, and how they differ from Millennials.
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Understanding the Consumer Behavior of Millennials and Generation Z with Michael Solomon
The Next Generation Catalyst Podcast episode #069.
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Understanding and Marketing to Generation Z with Angie Read and Jeff Fromm
The Next Generation Catalyst Podcast episode #061.
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20 Insights for Effectively Marketing to Generation Z
How Generation Z uses technology, social media, and what Generation Z wants from the workplace are different than previous generations. So it should come as no surprise that how Generation Z wants...
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NGC #051: How Marketers (and Employers) Must Adapt to Generation Z with Roy DeYoung [Podcast]
The Next Generation Catalyst Podcast episode #051.
Episode Overview
In this episode of the Next Generation Catalyst Podcast, we interview Roy DeYoung, Senior Vice President of Creative Strategy at...
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How to Position a Product or Service with Millennials
Millennials are entering into their prime spending years. In the U.S. alone, Millennials are spending a collective $600 billion per year. By 2020, they are projected to make up 30 percent of retail...
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5 Tips for Selling to the Millennial Car Buyer
Even with the rise of ride-hailing and ride-sharing services, Millennials are still interested in buying cars. Here are five tips for selling cars (or anything else) to Millennials.
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8 KEYTS TO SELLING TO THE MILLENNIAL B2B BUYER
In 2014, Google reported that 46 percent of potential buyers researching B2B products were Millennials, up from 27 percent in 2012. Today, 73 percent of Millennial workers are involved in decisions...
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