The Next Generation Catalyst Podcast episode #051.
In this episode of the Next Generation Catalyst Podcast, we interview Roy DeYoung, Senior Vice President of Creative Strategy at PMX Agency. We discuss key strategies for advertisers/marketers/brands to leverage in order to adapt to Generation Z.
- Defining characteristics of Generation Z
- Why it's important that organizations and leaders begin thinking about Generation Z
- How is Generation Z different from Millennials
- How will Generation Z want to be marketed to
- What are some key strategies for advertisers/marketers/brands to leverage in order to adapt to this new, sophisticated generation of consumers
On A Mobile Device?