Think that the same Millennial marketing strategy will work on those born around the year 2000? Think again. New research from mobile marketing company Global Messaging reveals insight into the...

30-second spots in the 2015 Super Bowl sold at a record $4.5 million. Many of the 61 commercials had their sights on the coveted 18-34 Millennial generation who collectively are expected to spend...

Episode Overview In this episode of the Next Generation Catalyst Podcast, we interview MaryLeigh Bliss, Trends Editor and Strategic Consultant at Ypulse, who will help you navigate the...

If the current struggle of understanding and engaging the Millennial generation wasn’t difficult enough, the most tech-savvy, connected, and entrepreneurial generation to date will add yet another...

Tis the season to ensure your products and services are mobile ready in order to capitalize on the Millennial’s skyrocketing purchase power which is expected to be $2.45 trillion in annual spend by...

Episode Overview In this episode of the Next Generation Catalyst Podcast, we interview Carrie Kerpen (CEO of Likeable Media) and discuss how to delight your customers and create an irresistible...

Episode Overview In this episode of the Next Generation Catalyst Podcast, we interview Clint Runge and discuss how to captivate the Millennial generation, how any business can harness Millennials...

Episode Overview In this episode of the Next Generation Catalyst Podcast, we interview Greg Hickman and discuss how small businesses can leverage mobile marketing to get your brand message...

Advertising on visual platforms is being touted as the future of marketing. Marketers are increasingly shifting their strategies to visual platforms, and the era of Snapshot Marketing is beginning....