TIPS & TRENDS TO WIN THE ATTENTION OF GENERATION Z [INFOGRAPHIC]

Think that the same Millennial marketing strategy will work on those born around the year 2000? Think again. New research from mobile marketing company Global Messaging reveals insight into the...

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3 MILLENNIAL TARGETED SUPER BOWL ADS. DID THEY HIT THE MARK?

30-second spots in the 2015 Super Bowl sold at a record $4.5 million. Many of the 61 commercials had their sights on the coveted 18-34 Millennial generation who collectively are expected to spend...

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7 EMERGING MILLENNIAL AND GENERATION Z TRENDS FOR 2015

In 2014, the World Cup, Ebola, the ALS Ice Bucket Challenge, Sochi Olympics, and Frozen captivated the world’s curiosity. In 2015, the world’s curiosity and attention will transfer to many of the...

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NGC #020: ENLIGHTENING MILLENNIAL INSIGHTS AND TREND FORECASTING WITH MARYLEIGH BLISS [PODCAST]

Episode Overview In this episode of the Next Generation Catalyst Podcast, we interview MaryLeigh Bliss, Trends Editor and Strategic Consultant at Ypulse, who will help you navigate the...

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33 DATA POINTS TO INFLUENCE HOW YOU SELL, TEACH, RECRUIT, AND LEAD GENERATION Z

If the current struggle of understanding and engaging the Millennial generation wasn’t difficult enough, the most tech-savvy, connected, and entrepreneurial generation to date will add yet another...

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HOW TO OPTIMIZE MILLENNIAL’S SHOPPING HABITS THIS HOLIDAY SEASON [INFOGRAPHIC]

Tis the season to ensure your products and services are mobile ready in order to capitalize on the Millennial’s skyrocketing purchase power which is expected to be $2.45 trillion in annual spend...

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NGC #019: DELIGHT YOUR CUSTOMERS AND CREATE AN IRRESISTIBLE BRAND BY LEVERAGING SOCIAL MEDIA WITH CARRIE KERPEN [PODCAST]

Episode Overview In this episode of the Next Generation Catalyst Podcast, we interview Carrie Kerpen (CEO of Likeable Media) and discuss how to delight your customers and create an irresistible...

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NGC #018: HARNESSING MILLENNIAL LOYALTY AND MARKETING TO THE NEXT GENERATION WITH CLINT! RUNGE [PODCAST]

Episode Overview In this episode of the Next Generation Catalyst Podcast, we interview Clint Runge and discuss how to captivate the Millennial generation, how any business can harness...

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NGC #017: THE SECRET SAUCE OF MOBILE MARKETING WITH GREG HICKMAN [PODCAST]

Episode Overview In this episode of the Next Generation Catalyst Podcast, we interview Greg Hickman and discuss how small businesses can leverage mobile marketing to get your brand message...

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HOW MILLENNIALS AND INSTAGRAM ARE CHANGING ADVERTISING [GUEST POST]

Advertising on visual platforms is being touted as the future of marketing. Marketers are increasingly shifting their strategies to visual platforms, and the era of Snapshot Marketing is...

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