Think that the same Millennial marketing strategy will work on those born around the year 2000? Think again. New research from mobile marketing company Global Messaging reveals insight into the habits of Generation Z who have been dubbed ‘Screenagers’ due to the Internet playing a critical role in their upbringing.
With attention spans of eight seconds, 25% leaving Facebook in 2014, a majority favoring image-based social media sites, and 66% listing gaming as their main hobby, Generation Z will require organizations and marketers to adapt to an entirely new approach to reach them.
In light of these shifting behaviors, Global Messaging looked at how businesses could begin to reach this coveted demographic. They came up with four methods:
- Agility Marketing: Gain real-time data and act on the information fast.
- Programmatic Mobile Marketing: Use data driven software to automate online advertising.
- Snackable Content Marketing: Use data graphics, short videos, and image-based social media sites.
- Text Messaging Marketing: Send marketing messages directly to consumer’s mobile devices.
View Global Messaging's full findings below:
Question: How do you plan to reach Generation Z in 2015?