NGC #032: HOW TO MARKET TO THE MULTI-DIMENSIONAL MILLENNIAL MAN WITH SLAINE JENKINS [PODCAST]

NGC032 - How To Market To The Multi-Dimensional Millennial Man With Slaine Jenkins [Podcast]

Episode Overview

In this episode of the Next Generation Catalyst Podcast, we interview senior manager at Insight Strategy Group, Slaine Jenkins. We discuss marketing to the multi-dimensional Millennial man and how preconceptions about young men are holding marketers back from understanding the underlying values of Millennial men.

Episode Takeaways

  • Some of the preconceptions of Millennial men today.
  • What makes today's Millennial men a more diverse generation than ever before.
  • The dimensions of the modern Millennial man.
  • How are Millennial men shaping the economy, globalization, and social media.
  • Specific brand aspects that Millennial men identify with.
  • What is Multidimensionality and how brands can market to Millennial Men's Multidimensionality.
  • How brands can foster adaptability.
  • Biggest pitfalls brands fall into when marketing to Millennial men.
  • If you had to sum up today's Millennial men in one word, what would it be and why?


Episode Resources


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Question: How has your marketing shifted to net Millennial men?

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