NGC #029: BRANDS THAT ARE MARKETING TO MILLENNIALS WELL AND CREATING MESSAGES THAT CAPTIVATE WITH JUSTIN LAFAZAN [PODCAST]

Episode Overview

In this episode of the Next Generation Catalyst Podcast, we interview founder of Millennial Marketing Strategy, Justin Lafazan, about how brands are effectively marketing to Millennials, a rundown of which marketing strategies are working best in today's digital age, and how you can create messaging that captivates.

Episode Takeaways

Creating a brand that captures Millennial attention.
Why flexibility and freedom describes Millennials best.
The power of two-way communication and customizing your message.
How to fill the resource gap with Millennials.
What Sharpie is doing to attract Millennials on Instagram.
How Lays is extending their brand experience to win over Millennials.
How to begin a successful social media marketing strategy.
Understanding why Millennials might be the most selfish generation.
A crucial key to leverage when considering video marketing.
Will text marketing replace email marketing?

Episode Resources

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Question: What are some of your best practices for marketing to Millennials?

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