NGC #029: BRANDS THAT ARE MARKETING TO MILLENNIALS WELL AND CREATING MESSAGES THAT CAPTIVATE WITH JUSTIN LAFAZAN [PODCAST]

NGC #029: Brands That Are Marketing To Millennials Well And Creating Messages That Captivate With Justin Lafazan [Podcast]

Episode Overview

In this episode of the Next Generation Catalyst Podcast, we interview founder of Millennial Marketing Strategy, Justin Lafazan, about how brands are effectively marketing to Millennials, a rundown of which marketing strategies are working best in today's digital age, and how you can create messaging that captivates.

Episode Takeaways

  • Creating a brand that captures Millennial attention.
  • Why flexibility and freedom describes Millennials best.
  • The power of two-way communication and customizing your message.
  • How to fill the resource gap with Millennials.
  • What Sharpie is doing to attract Millennials on Instagram.
  • How Lays is extending their brand experience to win over Millennials.
  • How to begin a successful social media marketing strategy.
  • Understanding why Millennials might be the most selfish generation.
  • A crucial key to leverage when considering video marketing.
  • Will text marketing replace email marketing?


Episode Resources


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Question: What are some of your best practices for marketing to Millennials?

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