You’ve heard of Yuppies (Young Urban Professionals) and DINKs (Double Income No Kids) but have you heard the newest acronym HENRYs? HENRY, which stands for “High Earning, Not Rich Yet,” is the latest acronym to describe the affluent Millennial generation. Currently the Millennials control financial assets worth more than $1 trillion, and in the next few years their spending will surpass that of the Baby Boomers. The video snippets from one of my latest Millennial marketing keynotes could help align your brand with the emerging HENRYs.
Question: What Millennial marketing strategies have you had success with?