Do you track your American Express points, your frequent flyer miles, Fitbit steps, Weight Watcher points, or your LinkedIn profile strength bar? If so, you have fallen victim to being engaged...
Read MoreMILLENNIAL MARKETING INSIGHTS FOR TODAY’S HIGH-TECH, HYPER-SOCIAL, AND MOBILE WORLD
You’ve heard of Yuppies (Young Urban Professionals) and DINKs (Double Income No Kids) but have you heard the newest acronym HENRYs? HENRY, which stands for “High Earning, Not Rich Yet,” is the...
HOW GOLF IS TAKING A SWING AT WINNING OVER MILLENNIALS
The golf industry is three-putting when it comes to winning over the Millennial golfer. The sport and retail side of golf is struggling to find a new strategy to save the dying game. Is it too late...
Read MoreNGC #022: WHY COMPANIES NEED A DIFFERENT APPROACH WHEN HIRING MILLENNIALS WITH SULTAN SAIDOV [PODCAST]
Episode Overview In this episode of the Next Generation Catalyst Podcast, we interview founder and CPO of Seed.jobs, Sultan Saidov, about how Millennials are revolutionizing the way we recruit...
Read More8 TIPS TO ENHANCE YOUR COMPANY'S MILLENNIAL ONBOARDING PROCESS
These days, company loyalty from a Millennial is as rare as getting a phone call from a Millennial. However, your organization’s onboarding process could be the differentiator needed to solidify...
Read MoreENTITLEMENT PLAGUES A LARGER GROUP THAN THE MILLENNIAL GENERATION
When you think of the Millennial generation, I bet the word “entitled" comes to mind. Every time I ask a live audience about their thoughts of Millennials, “entitled” is always mentioned. But what if...
Read MoreHOW TO EFFECTIVELY MENTOR YOUR MILLENNIAL RECRUITS [GUEST POST]
What would happen to your business if your boomer employees suddenly decided to retire en masse? Hopefully, not much since you will have placed interns into an in-house mentorship program long before...
Read More3 MILLENNIAL TARGETED SUPER BOWL ADS. DID THEY HIT THE MARK?
30-second spots in the 2015 Super Bowl sold at a record $4.5 million. Many of the 61 commercials had their sights on the coveted 18-34 Millennial generation who collectively are expected to spend...
Read More7 EMERGING MILLENNIAL AND GENERATION Z TRENDS FOR 2015
In 2014, the World Cup, Ebola, the ALS Ice Bucket Challenge, Sochi Olympics, and Frozen captivated the world’s curiosity. In 2015, the world’s curiosity and attention will transfer to many of the...
NGC #021: ATTRACTING MILLENNIAL EMPLOYEES WITH ROCK STAR COMPANY CULTURE WITH JIM KNIGHT [PODCAST]
Episode Overview In this episode of the Next Generation Catalyst Podcast, we interview speaker, author, and culture rock star-Jim Knight to understand what it takes to cultivate culture that...
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