Do you track your American Express points, your frequent flyer miles, Fitbit steps, Weight Watcher points, or your LinkedIn profile strength bar? If so, you have fallen victim to being engaged through gamification. But it’s okay because as humans we are wired to play games. Have you ever thought to harness the power of gaming to engage your Millennial employees?
Wikipedia defines gamification as the use of game design techniques and mechanics in a non-game context to solve problems and engage users. The key word there is engage. And what’s more engaging than video games? According to Millennials, nothing. Understand and play to Millennial’s hard-wired gaming needs to effectively engage and retain them as employees in the workplace.
How big has the world of gaming become? Consider the below statistics from American game designer, Jane McGonigal’s book, Reality Is Broken: How Games Make Us Better and Can Change The World:
• 69% of all heads of households play computer or video games.
• 97% of youth play computer or video games.
• 35 is the average age of a gamer.
• 61% of surveyed CEOs, CFOs, and other senior executives say they take daily game breaks at work.
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(Ryan originally posted this on HR Cloud.)