TIPS & TRENDS TO WIN THE ATTENTION OF GENERATION Z [INFOGRAPHIC]

Think that the same Millennial marketing strategy will work on those born around the year 2000? Think again. New research from mobile marketing company Global Messaging reveals insight into the...

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3 MILLENNIAL TARGETED SUPER BOWL ADS. DID THEY HIT THE MARK?

30-second spots in the 2015 Super Bowl sold at a record $4.5 million. Many of the 61 commercials had their sights on the coveted 18-34 Millennial generation who collectively are expected to spend...

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7 EMERGING MILLENNIAL AND GENERATION Z TRENDS FOR 2015

In 2014, the World Cup, Ebola, the ALS Ice Bucket Challenge, Sochi Olympics, and Frozen captivated the world’s curiosity. In 2015, the world’s curiosity and attention will transfer to many of the...

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WHY THE NEW YEAR CALLS FOR A RENEWED PERSPECTIVE OF THE MILLENNIAL GENERATION

Millennials are lazy, entitled, consumed by technology, narcissistic, shallow in their social connections, and just don’t care. Or maybe people aren’t looking in the right places, like social...

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LEADERSHIP AT THE SPEED OF A FACEBOOK LIKE

There is a dormant super power inside every leader that leads Millennials. It’s the power to save time whiling unleashing productivity across your team. This isn’t an ancient power reserved for a...

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NGC #019: DELIGHT YOUR CUSTOMERS AND CREATE AN IRRESISTIBLE BRAND BY LEVERAGING SOCIAL MEDIA WITH CARRIE KERPEN [PODCAST]

Episode Overview In this episode of the Next Generation Catalyst Podcast, we interview Carrie Kerpen (CEO of Likeable Media) and discuss how to delight your customers and create an irresistible...

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3 UNEXPECTED LESSONS THE ALS ICE BUCKET CHALLENGE HAS TAUGHT US

The ALS ice bucket challenge has quickly become this summer's viral movement version of the "Harlem Shake," Tebow-ing, and "Call Me Maybe" video parodies. Like any viral movement, there is a lot...

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HOW MILLENNIALS AND INSTAGRAM ARE CHANGING ADVERTISING [GUEST POST]

Advertising on visual platforms is being touted as the future of marketing. Marketers are increasingly shifting their strategies to visual platforms, and the era of Snapshot Marketing is...

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GET POSITIONED AS AN INDUSTRY LEADER USING THIS STEP-BY-STEP GUIDE TO LINKEDIN PUBLISHING

On July 17, 2014, I published a LinkedIn post titled: 5 Reasons Now Is The Best To Become An Entrepreneur (a repurposed blog post from March 17, 2014 - #batching) and as of this writing its gained...

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6 BENEFITS OF LINKEDIN PUBLISHING YOU CAN’T AFFORD TO IGNORE

No job or career lasts forever but your professional brand will last a lifetime. How are you investing in it? Today building your professional brand has never been easier with the new LinkedIn...

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