Think that the same Millennial marketing strategy will work on those born around the year 2000? Think again. New research from mobile marketing company Global Messaging reveals insight into the...

30-second spots in the 2015 Super Bowl sold at a record $4.5 million. Many of the 61 commercials had their sights on the coveted 18-34 Millennial generation who collectively are expected to spend...

Millennials are lazy, entitled, consumed by technology, narcissistic, shallow in their social connections, and just don’t care. Or maybe people aren’t looking in the right places, like social media,...

There is a dormant super power inside every leader that leads Millennials. It’s the power to save time whiling unleashing productivity across your team. This isn’t an ancient power reserved for a...

Episode Overview In this episode of the Next Generation Catalyst Podcast, we interview Carrie Kerpen (CEO of Likeable Media) and discuss how to delight your customers and create an irresistible...

The ALS ice bucket challenge has quickly become this summer's viral movement version of the "Harlem Shake," Tebow-ing, and "Call Me Maybe" video parodies. Like any viral movement, there is a lot we...

Advertising on visual platforms is being touted as the future of marketing. Marketers are increasingly shifting their strategies to visual platforms, and the era of Snapshot Marketing is beginning....

On July 17, 2014, I published a LinkedIn post titled: 5 Reasons Now Is The Best To Become An Entrepreneur (a repurposed blog post from March 17, 2014 - #batching) and as of this writing its gained...

No job or career lasts forever but your professional brand will last a lifetime. How are you investing in it? Today building your professional brand has never been easier with the new LinkedIn...