NGC #032: HOW TO MARKET TO THE MULTI-DIMENSIONAL MILLENNIAL MAN WITH SLAINE JENKINS [PODCAST]

Episode Overview

In this episode of the Next Generation Catalyst Podcast, we interview senior manager at Insight Strategy Group, Slaine Jenkins. We discuss marketing to the multi-dimensional...

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NGC #029: BRANDS THAT ARE MARKETING TO MILLENNIALS WELL AND CREATING MESSAGES THAT CAPTIVATE WITH JUSTIN LAFAZAN [PODCAST]

Episode Overview

In this episode of the Next Generation Catalyst Podcast, we interview founder of Millennial Marketing Strategy, Justin Lafazan, about how brands are effectively marketing to...

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THIS NFL TEAM IS HARNESSING THE POWER OF ADAPTING ITS LEADERSHIP FOR MILLENNIALS

There may not be an industry that is plagued with more generational chasms and clashing than in professional sports. Specifically for the National Football League, every year new and eager...

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HOW SHAKE SHACK IS WINNING THE BETTER BURGER REVOLUTION BY ATTRACTING MILLENNIAL EMPLOYEES AND CUSTOMERS

In 2004, Danny Meyer opened a burger stand in Madison Square Park named Shake Shack. Today, Shake Shack’s 66 locations average $4 million in store performance which is more than twice McDonald’s...

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GENERATION Z CHARACTERISTICS: UNDERSTANDING THE HIGH-TECH AND HYPER-SOCIAL UPBRINGING OF THE POST-MILLENNIAL GENERATION

I’m willing to bet, no matter your age, that technology is re-shaping your behavior and inspiring new values that you’ve never experienced before. If that’s true of you and technology has changed...

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WHO IS GENERATION Z: UNDERSTANDING WHAT MATTERS MOST TO THE POST-MILLENNIAL GENERATION

The pace of life is different today. In fact, 64% of adults around the world say technology is moving too fast to keep up with. Today we have about 10 billion interconnected devices. By 2020 it’s...

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THE PROVEN PRESS STRATEGY FOR ENTREPRENEURS AND BRANDS ON A BUDGET

I have good news and bad news. The bad news is that it's hard to get heard in today’s noisy world. The good news is that today’s social web enables you to connect directly with the media. No more...

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5 UNUSUAL WAYS TO FIND THE PERFECT HIRE [GUEST POST]

Hiring isn’t always a smooth process and the longer it takes the more it costs your company. If you’ve gone the traditional route of putting out advertisements and sifting through hundreds of...

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THE ULTIMATE SOURCE TO UNDERSTAND HOW MILLENNIALS WILL SHAPE OUR ECONOMY

The economy is poised for a transformation as the largest generation on the planet, the Millennials, enter their prime working and spending years. Technology and the Internet have created new...

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MILLENNIAL MARKETING INSIGHTS FOR TODAY’S HIGH-TECH, HYPER-SOCIAL, AND MOBILE WORLD

You’ve heard of Yuppies (Young Urban Professionals) and DINKs (Double Income No Kids) but have you heard the newest acronym HENRYs? HENRY, which stands for “High Earning, Not Rich Yet,” is the...

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