Today’s workplace is on the verge of a leadership substitution where existing leaders will be replaced by workers with new ideas, expectations, approaches, and strategies. 63.3% of U.S. executives...Read More
NGC #023: THE POWER OF PRANKS, PARTIES, AND SURPRISES WHEN BRANDING TO MILLENNIALS WITH JOERI VAN DEN BERGH [PODCAST]
In this episode of the Next Generation Catalyst Podcast, we interview author and speaker, Joeri Van den Bergh, about effective strategies to brand to the Millennial...Read More
The economy is poised for a transformation as the largest generation on the planet, the Millennials, enter their prime working and spending years. Technology and the Internet have created new...Read More
You’ve heard of Yuppies (Young Urban Professionals) and DINKs (Double Income No Kids) but have you heard the newest acronym HENRYs? HENRY, which stands for “High Earning, Not Rich Yet,” is the...
The golf industry is three-putting when it comes to winning over the Millennial golfer. The sport and retail side of golf is struggling to find a new strategy to save the dying game. Is it too...Read More
How was your teleport to work today? How is the coffee that the robot barista brewed for you? What time is our hologram meeting with London? These are sample questions that you and I have never...Read More
Think that the same Millennial marketing strategy will work on those born around the year 2000? Think again. New research from mobile marketing company Global Messaging reveals insight into the...Read More
In 2014, the World Cup, Ebola, the ALS Ice Bucket Challenge, Sochi Olympics, and Frozen captivated the world’s curiosity. In 2015, the world’s curiosity and attention will transfer to many of the...