Reverse mentoring is a powerful tool to leverage in today’s multi-generational workplace. Thomas Koulopoulos and Dan Keldsen shared a compelling case for reverse mentoring in their book, “The Gen Z...
Read MoreNGC #029: BRANDS THAT ARE MARKETING TO MILLENNIALS WELL AND CREATING MESSAGES THAT CAPTIVATE WITH JUSTIN LAFAZAN [PODCAST]
Episode Overview
In this episode of the Next Generation Catalyst Podcast, we interview founder of Millennial Marketing Strategy, Justin Lafazan, about how brands are effectively marketing to...
Read MoreHOW TO GET MILLENNIALS TO MOVE OUT OF THEIR PARENT’S HOUSE…FOR GOOD
“My wife’s niece is 26 years old and is currently living with us while she tries to find a job.” A gentlemen shared his story with me following a presentation I recently delivered. With 30.3% of...
Read MoreTOP 5 CITIES FOR MILLENNIAL WORKERS [INFOGRAPHIC]
With the Millennials (or Generation Y) being the most prevalent generation in the workforce today, it’s no surprise that cities are trying to cater to the emerging professionals.
PayScale recently...
Read MoreNGC #028: BEST STRATEGIES FOR SELLING TO MILLENNIALS AND MANAGING A MILLENNIAL SALES FORCE WITH COLLEEN FRANCIS [PODCAST]
Episode Overview
In this episode of the Next Generation Catalyst Podcast, we interview author, speaker, corporate sales consultant and the president of Engage Selling, Colleen Francis. We talk...
Read More5 WAYS MILLENNIALS CHANGED AS THEY GREW UP [GUEST POST]
You remember first reading about the Millennial Generation, don’t you? These were the new kids fifteen years ago who all wanted to start non-profits, dedicate their lives to helping other people, and...
Read MoreTHIS NFL TEAM IS HARNESSING THE POWER OF ADAPTING ITS LEADERSHIP FOR MILLENNIALS
There may not be an industry that is plagued with more generational chasms and clashing than in professional sports. Specifically for the National Football League, every year new and eager Millennial...
Read MoreINDUSTRIES HEAVILY FOCUSED ON HIRING MILLENNIALS [GUEST POST]
It isn’t just start-ups that are taking advantage of the millennial knack for tech. Giants like Google and Facebook direct a large portion of their recruiting efforts towards getting first picks on...
Read MoreHOW SHAKE SHACK IS WINNING THE BETTER BURGER REVOLUTION BY ATTRACTING MILLENNIAL EMPLOYEES AND CUSTOMERS
In 2004, Danny Meyer opened a burger stand in Madison Square Park named Shake Shack. Today, Shake Shack’s 66 locations average $4 million in store performance which is more than twice McDonald’s...
Read MoreTHE DIFFERENCE BETWEEN GENERATION Z AND MILLENNIAL COLLEGE STUDENT’S VIEWS ON JOBS, THE FUTURE, AND COLLEGE PREP [INFOGRAPHIC]
What are Generation Z’s concerns for the future? What are Millennials aspirations after college? What does Generation Z want from their first job? How are Millennials looking for work? Are colleges...
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