30-second spots in the 2015 Super Bowl sold at a record $4.5 million. Many of the 61 commercials had their sights on the coveted 18-34 Millennial generation who collectively are expected to spend...
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Recent Posts
7 EMERGING MILLENNIAL AND GENERATION Z TRENDS FOR 2015
In 2014, the World Cup, Ebola, the ALS Ice Bucket Challenge, Sochi Olympics, and Frozen captivated the world’s curiosity. In 2015, the world’s curiosity and attention will transfer to many of the...
NGC #021: ATTRACTING MILLENNIAL EMPLOYEES WITH ROCK STAR COMPANY CULTURE WITH JIM KNIGHT [PODCAST]
Episode Overview In this episode of the Next Generation Catalyst Podcast, we interview speaker, author, and culture rock star-Jim Knight to understand what it takes to cultivate culture that...
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THE INEVITABLE ENTREPRENEURSHIP EVOLUTION, HOW MILLENNIALS AND GENERATION Z WILL DEMAND A NEW KIND OF LEADERSHIP
I recently heard a Senior Vice President of Talent Development of a Fortune 10 company use the following words to describe what future leaders must embody: Transformation, igniting change, global and...
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EXPONENTIAL CHANGE IS COMING, WILL YOU BE RULER OF YOUR NEW REALITY?
Once upon a time, there was a mathematician and inventor named Sissa who created chess. One day Sissa showed his inventive game to the ruler at the time and he was so impressed that he decided to...
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HOW I BUILT MY BUSINESS USING REFLECTION, FAILURE, AND OBSCURITY [PODCAST INTERVIEW]
Entrepreneur On Fire is a top ranked business podcast that was awarded “Best in iTunes 2013.” Host, John Lee Dumas, interviews today’s most inspiring and successful entrepreneurs 7-days a week....
IS CODING A NECESSARY SKILL FOR THE MODERN MARKETER (OR WORKER)? [GUEST POST]
These days it seems like everyone wants to learn to code--or is telling you that you should; and as a marketer it’s becoming increasingly important to have at the very least a basic understanding of...
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THE 8 WINDOWS & APPS ALWAYS OPEN ON MY LAPTOP THAT ENABLE HYPER-FOUCS
Like many of my fellow Millennials, I’m a hacker. More specifically a life-hacker. I’m in a constant pursuit of the tools, resources, and work flows that can enhance my focus and help me get more...
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NGC #020: ENLIGHTENING MILLENNIAL INSIGHTS AND TREND FORECASTING WITH MARYLEIGH BLISS [PODCAST]
Episode Overview In this episode of the Next Generation Catalyst Podcast, we interview MaryLeigh Bliss, Trends Editor and Strategic Consultant at Ypulse, who will help you navigate the...
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