Entrepreneurship is in the air. 54% of Millennials either want to start a business or have already started one according to a 2011 Kauffman Foundation Survey. In addition, 21% of freelancers are...
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10 MILLENNIAL MARKETING TRUTHS AND HOW TO APPLY THEM [BOOK REVIEW]
"Millennials require different marketing than other generations...Even brands with an older target demographic cannot neglect the Millennial generation, given their size and influence. The sooner...
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24 REWARDING TACTICS AND IDEAS TO HARNESS THE HUSTLE OF MILLENNIALS
This is the end of a trilogy of posts geared towards helping you connect with Millennials in the workplace. 32 recruiting tactics, 30 retaining tactics and now 24 rewarding tactics and ideas to aid...
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A GLIMPSE OF THE FUTRE THROUGH GOOGLE GLASS
Imagine the entire world’s knowledge an eyelash away. Imagine harnessing the ability to share your daughter’s first steps without losing the moment by fumbling for your phone, or finding out the new...
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5 BRANDING SHIFTS NEEDED TO CONNECT WITH THE NEXT GENERATION CONSUMER
Social media, technology and Millennials have forever changed the way brands brand. Our expectations have never been higher for brands to deliver on value before we’ve even made a purchase decision....
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30 BOLD SOCIAL MEDIA STATEMENTS YOU NEED TO HEAR [BOOK REVIEW]
"This world, the one you and I live in, evolves every second, every day. The skill sets it takes to be a successful entrepreneur, a successful marketer, or a relevant celebrity today is a different...
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ZAPPOS 11 COMPANY CULTURE ASPECTS THAT WIN OVER MILLENNIALS
The ever growing and constant exposure of company cultures like Google, Facebook and Square have reset the work expectations of the emerging generations that are pouring into the workplace. Slides,...
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HOW YOUR TECHNOLOGY HABITS MIRROR THESE PEOPLE OF 1947
Are you quick to blame technology for the erosion of human interaction? Look carefully at the below photo from 1947 of people on a crowded subway car. Would you cry foul on the newspaper for eroding...
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27 INSIGHTFUL NEW YEAR RESOLUTIONS CONTRASTED BETWEEN MILLENNIALS AND BOOMERS
Happy new year! I hope you are as amped as I am about the possibilities and opportunities that 2014 will bring. What epic feat will you conquer this year?
It’s interesting how much a...
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THE MIGHTY MEDIA SHIFT FROM CONSUMPTION TO OWNERSHIP
In the past, most people were media consumers, listening to radio and watching television. One-way and boring. Today, for the first time in history, people are media owners, creating the content and...
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