MARKETING TO MILLENNIALS: HOW 5 BRANDS ARE ADJUSTING TO EARN GENERATION Y LOYALTY

More and more brands are reevaluating their marketing strategies, product offerings, and brand experiences in an effort to earn Millennial loyalty. However, marketing to Millennials continues to...

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WHAT BRAND CHARACTERISTICS MATTER MOST TO MILLENNIALS? [GUEST POST]

Most marketers realize that Millennials are more than just social-savvy, smart-phone toting hipsters – but rather a generation of consumers who are ready to spend money. Millennials – the...

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WHO IS GENERATION Z: UNDERSTANDING WHAT MATTERS MOST TO THE POST-MILLENNIAL GENERATION

The pace of life is different today. In fact, 64% of adults around the world say technology is moving too fast to keep up with. Today we have about 10 billion interconnected devices. By 2020 it’s...

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THE PROVEN PRESS STRATEGY FOR ENTREPRENEURS AND BRANDS ON A BUDGET

I have good news and bad news. The bad news is that it's hard to get heard in today’s noisy world. The good news is that today’s social web enables you to connect directly with the media. No more...

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NGC #023: THE POWER OF PRANKS, PARTIES, AND SURPRISES WHEN BRANDING TO MILLENNIALS WITH JOERI VAN DEN BERGH [PODCAST]

Episode Overview

In this episode of the Next Generation Catalyst Podcast, we interview author and speaker, Joeri Van den Bergh, about effective strategies to brand to the Millennial...

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NGC #020: ENLIGHTENING MILLENNIAL INSIGHTS AND TREND FORECASTING WITH MARYLEIGH BLISS [PODCAST]

Episode Overview In this episode of the Next Generation Catalyst Podcast, we interview MaryLeigh Bliss, Trends Editor and Strategic Consultant at Ypulse, who will help you navigate the...

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NGC #019: DELIGHT YOUR CUSTOMERS AND CREATE AN IRRESISTIBLE BRAND BY LEVERAGING SOCIAL MEDIA WITH CARRIE KERPEN [PODCAST]

Episode Overview In this episode of the Next Generation Catalyst Podcast, we interview Carrie Kerpen (CEO of Likeable Media) and discuss how to delight your customers and create an irresistible...

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HOW MILLENNIALS AND INSTAGRAM ARE CHANGING ADVERTISING [GUEST POST]

Advertising on visual platforms is being touted as the future of marketing. Marketers are increasingly shifting their strategies to visual platforms, and the era of Snapshot Marketing is...

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NGC #015: DISCOVERING YOUR SUPER-HUMANITY AND THE ART OF THE INTRODUCTION WITH JARED MATTHEW WEISS [PODCAST]

Review the Podcast and Get Exclusive Video Click here to rate or review the show in iTunes. Then click the blue “View in iTunes” button. Then click the “Ratings and Reviews” tab. As a thank you...

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17 CRUCIAL ELEMENTS FOR AN EFFECTIVE MILLENNIAL RECRUITING VIDEO

Finding talent for your organization is an ongoing process. It’s even ongoing-er today because the average work tenure of a Millennial is 2 years. The below strategies should aid you in your quest...

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