How AI, gamification, machine learning, and analytics is changing how companies recruit Generation Z.
The future of recruiting is here--it's just not evenly dispersed...but it soon will be.
Generation Z (those born after 1998) are true digital natives that can't remember a world where a smart device has been outside of arms reach. Having access to the world's information in the palm of their hand or within shouting distance of an Amazon Echo has fundamentally rewired how they learn, communicate, socialize, and apply for jobs.
As Generation Z strongly considers bypassing college to move straight into the workplace, companies are challenged with positioning themselves to acquire the next generation of top talent a lot sooner than expected.
Adam Robinson, CEO of Hirelology, says, "[the emerging generations] are much less likely to do business with a company where they have had a poor experience as a job applicant than previous generations."
The next generation of talent acquisition professionals must be equipped with the necessary tools to meet Generation Z where they are and deliver a candidate experience that is effortless, timely, and relevant.
A new generation requires new recruiting tactics.
8 Generation Z Recruiting Tools You Need to Know
Pymetrics uses neuroscience games and bias-free artificial intelligence (AI) to predictively match people with jobs where they'll perform at the highest levels. Through twenty minutes of gameplay, Pymetrics assess candidates based on their potential--their inherent cognitive and emotional make-up--rather than their pedigree or resume.
Unilever decreased recruiting costs by 25 percent using Pymetrics.
HireVue augments human decision-making in the hiring process and delivers higher quality talent, faster by combining video interviews with predictive, validated industrial-organizational science, and artificial intelligence. HireVue's video-based assessment system can read candidates faces and assess their honesty and the quality of their responses.
Hilton cut time to hire nearly 90 percent with HireVue assessments.
Textio is an augmented writing platform for creating highly effective job listings. Textio predicts the performance of a job listing and provides real-time guidance on how to improve it, such as removing bias and gender discrimination.
Broadbridge doubled their number of qualified applicants using Textio.
4. Mya / Wade & Wendy
Mya and Wade & Wendy offer chatbots that automate the process from resume to interview. The chatbots interact with job candidates and intelligently shares questions to help assess candidate qualifications and guide them to the right jobs.
Companies that use Mya to qualify, engage, and schedule candidates have experienced 80 percent of candidates re-engage with Mya in app or over SMS.
HackerRank is a technical recruiting platform that assesses developers based on actual coding skills. HackerRank provides learning and a competition for programmers where employers can send coding assessments in over 35+ programming languages and can validate skills via a real-time online coding interview tool.
VMware has saved an average of 75 percent on screening time using HackerRank.
Switch is an app that uses an algorithm to recommend both jobs and talent that are a fit for each other. No search is needed, the right opportunities come to the user.
Switch helped ClickTime find the right Senior Sales Manager in the first interview.
7. Google Hire
Google Hire is a recruiting app that helps distribute jobs, identify and attract candidates, build relationships, and manage the interview process. Hire integrates with G Suite enabling Google Calendar and Gmail to work seamlessly with Hire enabling streamlined tracking and swifter communications.
Hundreds of companies across dozens of industries, from micro-breweries to healthcare clinics, are saving time and improving the candidate experience with Hire.
8. Google Cloud Job Discovery
Google Cloud Job Discovery is a part of Google for Jobs--a Google-wide commitment to help people find jobs more easily. Job Discovery provides plug and play access to Google's search and machine learning capabilities to improve job site engagement and candidate conversion. This new offering by Google has the potential to disrupt the major job search sites like Glassdoor, LinkedIn, and Indeed.
Johnson & Johnson increased high-quality candidate conversion by 41 percent for hard to fill roles with Google Cloud Job Discovery.
As a Millennial and Generation Z keynote speaker and trainer, I help companies lead, engage, and sell to the emerging generations. If you'd like help solving tough generational challenges inside your organization, click here.