Ryan Jenkins Next Generation Catalyst, Speaker & Blogger

3 Tips for Selling to the Next Generation

Here are three tips for selling to the next generation (Gen Z and Millennials).

5 Need-To-Know Characteristics of the New Millennial Buyer

Here are five ways Millennials are disrupting the buying process and challenging the traditional buyer-seller relationship.

The New Skills and Strategy Required to Sell to Millennial B2B Buyers with Byron Matthews

The Next Generation Catalyst Podcast episode #076.

How to Sell to the Millennial B2B Buyer (Part 2)

Learn the remaining 8 keys to positioning a product or service with the Millennial B2B buyer.

How to Sell to the Millennial B2B Buyer (Part 1)

Learn the benefits of selling to Millennial B2B buyers and 3 of 8 keys to positioning a product or service with the Millennial B2B buyer.

How to Position a Product or Service with Millennials

Millennials are entering into their prime spending years. In the U.S. alone, Millennials are spending a collective $600 billion per year. By 2020, they are projected to make up 30 percent of retail...