If millions of Millennials leveraging smartphones across every aspect of their life isn’t enough to convince you of today’s mobile movement, perhaps these stats will convince you. There are 6.5 billion text messages sent every day in the U.S. Of those billions of texts, 97% are opened within 3 minutes. That’s pure gold for marketers or small businesses trying to reach their customers. What’s your strategy to mine that gold?
Last year I was on the prowl for a mobile messaging solution that would help me while on stage to connect with my live audiences and to stay in touch with them to continue to add value long after my presentation ended. While listening to episode #65 of the Smart Passive Income Podcast, I heard mobile marketing strategist, Greg Hickman, recommend Mogreet. Mogreet is the world’s leader in text and video texting. They provide mobile messaging and marketing solutions for big brands, small business and developers. I decided to give the service a whirl and I could not be happier! Perhaps Mogreet could become your next generation catalyst too.
Overall I give the service a 5 out of 5!
Large companies looking for a full service solution should consider Mogreet Enterprise. Small to medium businesses looking for an easy and affordable self service text and multimedia messaging solutions should consider Mogreet Express. Since I currently use Mogreet Express, that is the service I will highlight below.
Quick disclaimer and full transparency: I am thrilled to announce that Mogreet has decided to “sponsor” a few Next Generation Catalyst Podcast episodes and this blog post. Regardless, I only recommend products or services I personally use (as you’ll read below) and that I know will add value to my readers. Ok back to it.
How It Works?
1) Choose your keyword. A keyword is the unique word that you reserve, so people can text-in to join your list.
- I choose the keyword: RESOURCE. The question I get the most after my talks is “what resource do you use to stay on top of today’s trends?” So instead of repeating myself over and over, audience members can text-in and they receive the #1 free resource I use to stay on top of trends.
2) Promote your campaign. Make it visible on your website, social media, email or in-store. Ex: Get specials by texting COFFEE to 585858.
- I promote my campaign from stage at the end of my presentations. It’s my hope that I have delivered enough value in my presentation and through the #1 resource that audience members want to engage.
3) Customer’s start joining. When people text your keyword to a short code (a 5-6 digit phone number), they’ll become part of your mobile program subscriber list.
- I have a slide that instructs my audience to: “Text: RESOURCE (and your email). To: 585858" Try it now so you can get a feel for the service. No need to include your email and you’ll only get 1 text, I promise.
4) Send your message. You can start messaging your audience the minute your first customer joins your program. Just log in, type your text, choose a photo, video or audio and hit send. Within seconds your message will be in the hands of your customers.
- I have set up my campaign so that anyone that texts RESOURCE to 585858, automatically and immediately gets sent a 30 second video of myself telling them about my #1 resource and how they can start using it, how they can stay in contact with me and/or hire me for their next event. It’s an intimate and high-tech way to soft sell my services and to keep in touch after I have added a ton of value from stage.
5) Watch your success grow. Campaign offers or promotions can build mega loyalty and increase traffic to your website or physical location.
- My audiences include their email in the initial text so they can be added to my email list where they will receive free weekly insights via blog posts and podcast episodes. Just like many of you reading this enjoy every week. Mogreet currently does not have the capacity for users to view the actual text that people text-in so I have to contact support after my presentations to receive a report showing the email addresses. However, Mogreet has informed me that this will be an accessible feature in the future. Mogreet’s customer support has been amazing! Through their responsiveness, willingness to help and a few phone conversations, I can honestly say I have made a friend at Mogreet. (Cue the “Awwww”)
Getting Started And Service Options
1) Mogreet Express: Plans start at $89/month. Click here for all the pricing plans.
2) Mogreet Enterprise: Contact them directly for service quotes.
Don’t forget to sample my Mogreet campaign by texting RESOURCE to 585858. I hope Mogreet can be a growth catalyst for you as much as it has been for me. Text on.
Question: How will mobile marketing change the way you connect with your customers? Or connect with brands?
Disclosure: Sponsored Post: Disclosure of Material Connection: This is a “sponsored post.” The company who sponsored it compensated me via a cash payment, gift, or something else of value to write it. Regardless, I only recommend rockstar products or services I use personally and believe in the depths of my soul that they will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
