Learn the implications of the Millennial's emerging buying power. Grasp how businesses can adjust their marketing strategy to capitalize on the largest generation. And discover hiring practices that position your business to net the next generation talent. All this juicy goodness is wrapped up in a radio appearance I had last Saturday with the nations #1 News/Talk Station, WOKV, The Marketing Advisors Show.
People always tell me I have a great radio voice but I think that is their polite way of saying I have a face for radio. :) I'll let you be the judge...
See if you can pick-up on the moment when they were trying to give me the cane to yank me from the air and go to break…twice!
For those playing at home…we did not get back to the Skittles tweets I had mentioned. So here are the nonsensical pure gold tweets I was going to refer to:
- "Eels are so lucky - they never have to charge their smartphones." ~@Skittles
- "Eating Skittles is like riding a hawk-drawn water ski through geometry class." ~@Skittles
Click here to hear the entire hour segment where they talk about marketing to the Baby Boomers in the top of the hour.
Question: Which brands do you find are marketing well to the Millennials today? And why?
