"The ROI of social media is your business will still exist in 5 years." ~Erik Qualman
Below is the 4th version of the world's most watched social media video series "Social Media Revolution". Written by international keynote speaker and best selling author Erik Qualman.
What a video huh!?
Some of the statistics may not be extremely new but nonetheless it's a next generation eye opener! Here is what stands out to me...
1. Over 50% of the world's population is under 30 years old.
The social media revolution has been driven by the Millennials. As they continue to tumble into the marketplace, they will gain increasing momentum due to their massive size…thus causing more and more cosmic changes.
2. Each day 20% of Google searches have never been searched for before.
WHAT!? That's crazy! However, given some thought...it's completely believable. In today's 24/7 hyper-connected culture, our devices and bandwidth have increased our access and with it our curiosity follows. We can now search for the world's emerging businesses, athletes, cat memes, events, apps, trends, shot to the groin videos, ideas, breakthroughs, Korean pop stars, leaders, etc.
3. In 10 years, over 40% of the Fortune 500 will no longer be here.
Scary for big biz but exciting for entrepreneurs. Cultivation of new talent is crucial for sustainability.
4. The Ford Explorer Launch on Facebook generated more traffic than a Super Bowl ad.
The holy grail of advertising is in question. If you want to reach more Millennials….study what Ford did.
5. Generations Y and Z (or iGen, the youngest generation on the planet) consider email passé: Some universities have even stopped issuing email addresses to students.
Duh…try to contact any young person by email and you'll wait for a response for eternity. They are using text, twitter, instagram, Facebook and LinkedIn. I pray you're not too emotionally attached to email and traditional communication.
6. 92% of children under the age of 2 have a digital shadow.
Digital shadow = trail of publicly available data and info online. This is primary caused by "oversharenting", which is when parents over share photos and things about their kid on social media. It also doesn't help that folks are now naming their kids Hashtag, Facebook and Twitter.
7. Social gamers will buy $6 billion in virtual goods by 2013.
It's imperative you understand the gaming trends so you can continue to position your brand accordingly. I'll be sharing some fun insights on this soon…stay tuned.
8. Only 14% of consumers trust advertising.
It's about time you humanize your personal or business brand because more and more consumers are looking to their friends and being influenced on purchases accordingly.
I suggest you follow @equalman for additional social media insights. Also, Erik's best selling book, Socialonmics, is a solid read and well worth your time. His latest book, Digital Leader, was recently released which I will do a full review of at a later date.
Do your tribe a solid and share this video post with them! Be a next generation catalyst.
Question: What statistics resonated with you the most? And why?