Introducing My 2nd book: The Generation Z Guide

My second book is here! The Generation Z Guide: The Complete Manual to Understand, Recruit, and Lead the Next Generation is packed with relevant data and strategies to help you better connect and influence Gen Z.

GenZ-Guide_3D_Mockup copy

Click here to grab your paperback or Kindle copy today.

The Generation Z Guide Overview

The Generation Z Guide equips professionals to improve recruitment, enhance engagement, and effectively train and develop the post-Millennial generation.

Born after 1998, Generation Z ranges from those entering high school, completing undergraduate college, and starting careers. Generation Z is very different than Millennials and their rapid entrance into the workforce is increasing the complexity of managing and working across generations. In fact, 62 percent of Generation Z anticipate challenges working with Baby Boomers and Generation X.

Generation Z has never known a Google-free world. Growing up during the most accelerated and game-changing periods of technological advancements in history has imprinted Generation Z with new behaviors, preferences, and expectations of work, communication, leadership, and much more.

The Generation Z Guide's insights are research based and the applications are marketplace tested. Learn from leading companies on how best to attract, engage, and lead Generation Z.

The Introduction to The Generation Z Guide

Here is an inside peek of the introduction to The Generation Z Guide: The Complete Manual to Understand, Recruit, and Lead the Next Generation:

"I don't like that man. I must get to know him better." - Abraham Lincoln

Lincoln’s wise words ring loud in a world with so much division, distraction, and disagreement.

Today, the faster something validates our assumption or worldview, the quicker we seem to adopt that information. The human brain craves the shortest route to make sense of information. However, that shortcut can leave out a lot of understanding and perspective-shaping context.

Today’s multi-generational, vastly-diverse, high-flux, technology-accelerating, info-inundated, headline-reading culture demands that we seek more understanding.

There is a wealth of information today but a poverty of understanding.

As an internationally recognized generational speaker, author, and trainer, I consistently see people (and organizations big and small) all around the world holding too tight to their misguided assumptions of other generations, especially Generation Z.

Over eight years ago, I got into teaching about generations because of these misguided assumptions and the generational finger pointing that caused organizations to stall and workers to stagnant.

Workers were saying, “I don’t like that generation.” And I wanted to move them to saying, “I must get to know that generation better.”

Getting to know someone’s personal story about the events, struggles, and triumphs that shaped who they are allows for a deeper connection, appreciation, and understanding between two people.

Similarly, elevating the conversation beyond generations and taking a broader look at the events, technology, and innovations that are shaping generations enables people to better communicate, lead, and work across generations.

Lincoln’s quote is a strong reminder that we must resist jumping to conclusions and first seek understanding.

If you don’t like that…generation, employee, colleague, or manager. Get to know them better.

If you don’t like that…technology, policy, rule, or view. Get to know it better.

True knowledge is understanding the extent of your own ignorance.

Because Generation Z has just begun entering the workforce, so much ignorance still surrounds this generation.

Because of Generation Z’s high-tech and hyper-connected upbringing, they will bring an unprecedented new set of behaviors, expectations, and preferences into the workforce. 

The Generation Z Guide equips professionals to improve recruitment, enhance engagement, and effectively train and develop the post-Millennial generation.

The insights you’ll discover in this book are research-based and the applications are marketplace tested. You’ll learn from leading companies on how best to recruit, engage, train, and lead Generation Z.

Generation Z holds the key to unlock the future for institutions and companies all around the world, therefore…

We must get to know Generation Z better.

Click here to order The Generation Z Guide: The Complete Manual to Understand, Recruit, and Lead the Next Generation.

PS - my children couldn't put the book down or keep it out of their mouth. ;)

The Generation Z Guide - The Complete Manual to Understand, Recruit, and Lead the Next Generation

ABOUT THE AUTHOR

Ryan Jenkins

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