48 Tested Tools for Boosting Business at Every Step

The right tool executed the right way at the right time can save entrepreneurs time, money, and a whole lot of headaches. Today's digital age has ushered in countless tools that can propel your business forward. But which tools are right for your organization and worth the investment?

48 Tested Tools for Boosting Business at Every Step

Entreholic, a company dedicated to helping businesses be successful when it comes to digital marketing and strategy in the new world of technology, offers an answer to this question with their Top 200 Tools to Fuel Your Business Growth.

The staff at Entreholic scours the web and interviews business owners all year long to assemble this informative annual report.

To make the list, each tool is carefully vetted. Key features are researched, customer reviews are considered, and each tool is pitted against other tools. The tools represent the most cutting-edge business resources needed to quickly grow your business while remaining budget conscious.

Short on time or looking for a personalized list of tools to meet your immediate needs? Check out this tool.

Here are forty-eight tested tools that can make running a business (no matter what phase) a little easier, efficient, and enjoyable.

48 Tested Tools for Boosting Business at Every Step

Human Resources

15 Five (Paid)
Inter-company feedback system that uses surveys to gather employee concerns and questions.

whosoff (Free)
The leading professional online application that allows you to manage your staff leave.


SugarCRM (Free)
A complete CRM solution that automates core sales, customer service, and marketing processes, with a focus on the individual.

Customer Experience Management

Crystal Knows (Paid)
Personality platform designed to give insight into how to craft email messages that get read by customers.

Hello Bond (Paid)
Service that sends handwritten-styled notes and cards to customers and potential sales prospects.

Support Tools

Voicestak (Paid)
Enables businesses to receive video messages from customers after visiting the website.

Community News

BuzzSumo (Free & Paid)
Tool to analyze what content performs best for any topic or competitor and find the key influencers to promote content.

Content Curation

Curata (Paid)
Software that enables marketers to scale content marketing to grow leads and revenue.

PublishThis (Paid)
Digital share platform for businesses to produce content for the web, email, and social media.

Content Management

Outbrain (Paid)
Content marketing platform to promote content on the web's largest publisher sites, including CNN, TIME, and thousands more.

Content Marketing

Learning Cart (Free trial & Paid)
Online tool designed to allow business to turn learning products into revenue with its integrated SCORM compliant learning management system.

Email Marketing

Activecampaign (Paid)
Marketing automation tool to send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers.

Market Research

Long Tail Pro (Paid)
Keyword research software used by marketers and SEOs to find the best long tail keyword ideas and quickly analyze competitor websites.

Marketing Automation

Zapier (Paid)
Online tool to help you automate tasks between web apps.

Search Engine Marketing

SpyFu (Free & Paid)
Search analytics tool to find your competitors' most profitable keywords and ads for paid and organic search results.

Social Media Marketing

MeetEdgar (Paid)
Online publishing tool to store social media updates and catalogue them in a library that you build over time.

Social Media Tracking

Fanpage Karma (Paid)
Social media optimizing tool to monitor any Facebook page, create insight reports and create your social media marketing strategy.

Web Analytics

Crazy Egg (Free & Paid)
Website analytics tool with heat and scroll map reports to analyze how website visitors engage with your website.

Webinar Services

Webinar Jam (Paid)
Webinar hosting platform using Google Hangouts to produce webinars that increase conversion rates.


Xero (Paid)
Cloud-based accounting software for small and medium-sized businesses as an alternative to QuickBooks.

Invoices and Payment

InDinero (Paid)
Web-based financial tools and data to understand, run, and grow your small business.

Payroll Services

Paychex (Paid)
Payroll, human resource, and benefits outsourcing solution for small- to medium-sized businesses.

Design Assets and Templates

Creative Market (Free & Paid)
Marketplace to buy and sell handcrafted, mousemade design content like vector patterns, icons, photoshop brushes, and fonts.

Design Collaboration

Codesign (Free & Paid)
Simplest feedback tool to get suggestions on your visual projects, websites, designs, and presentations.

Photo Editing

Canva (Free & Paid)
Graphic design software to create designs for web or print: blog graphics, presentations, Facebook covers, flyers, posters, and invitations.

Web and Mobile Design

Balsamiq (Paid)
Wireframing and mock up tool with a high focus on usability, allowing you to quickly come up with mock-ups, and easily share them with clients.

Office Tools

Docusign (Paid)
Electronic signature tool and digital transaction manager for facilitating electronic exchanges of contracts and signed documents.


Shutterstock (Paid)
Image library with stock photography, stock footage, stock music, and provides picture editing tools.

Video Hosting

Wistia (Paid)
Provides video hosting with viewer analytics, HD video delivery, and marketing tools to help understand your visitors.

Video Production

Jing (Paid)
Screen capture tool that enables you to make images or short videos, and instantly share them with others.

Video Review

Wipster (Paid)
An intuitive cloud-based platform for reviewing, approving and collaborating on video production.


99Designs (Paid)
Online marketplace for graphic design, including logo design, web design, and other design contests.


Upwork (Free)
A global freelancing platform where businesses and independent professionals connect and collaborate remotely.


Calendly (Paid)
A simple social media calendar tool, designed with freelance, agency and brand social media managers in mind.


Slack (Free & Paid)
Online communication tool for teams to have access to real-time messaging, archiving and search capabilities.

File Storage

OneDrive (Free & Paid)
Cloud-based tool that allows you to get to your files and photos from anywhere, on any device.


Now Do This (Paid)
Online to-do list and organizer to keep you productive throughout the day.

Password Management

Lastpass (Free & Paid)
Password management service which stores encrypted passwords in private accounts.

Project Management

Active Collab (Free & Paid)
An all-in-one online tool for project management, team collaboration, and billing.

Writing Tool

Grammarly (Free & Paid)
A writing-enhancement platform to proofread, check for 250 different types of grammatical errors and perform plagiarism checks.


Facebook Audience Network (Paid)
A new way for advertisers to extend their campaigns beyond Facebook and into other mobile apps.

Landing Pages

Click Funnels (Paid)
The one-stop solution to build, design, and track state-of-the-art sales funnels with ease.

Lead Generation

Opt In Monster (Paid)
Lead generation software that converts abandoning visitors into subscribers by leveraging dynamic marketing tools.

Web Development

Woothemes (Paid)
Web service that offers expert designs and coding for cutting-edge commercial themes and plugins for WordPress.

Article and Blog Writing

Writers Access (Paid)
Content marketplace to hire freelance writers directly to work on content for social media posts, websites, or blogs.

Business Plans

Go Business Plans (Paid)
Outsourcing tool to hire help from experienced business plan consultants and business plan writers.

Press Releases

PR Web (Paid)
Online press release dissemination platform to help you create buzz, increase online visibility and drive website traffic.

Proposal/Bid Writing

Qwilr (Paid)
Sales document tool designed to replace PDF proposals, quotes, and presentations with interactive and mobile-friendly webpages.

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This article was originally posted on Ryan's Inc.com column, Next Generation Insights.


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