What attracts Millennials to a job? What stops Millennials from applying? What gets Millennials to accept a job offer? Why isn’t employer branding resonating with Millennials? These questions and more were explored recently in a LinkedIn survey of over 13,000 Millennials. The survey ultimately revealed how Millennials approach job seeking and how companies must adapt to attract the next generation of talent.
The Data to Effectively Recruit Millennials
- 93% of Millennials are eager to learn about job opportunities.
- 66% of Millennials are interested in talking to a recruiter.
- 24% of Millennials report they didn't know about a company when hearing about a job opportunity. (Compared to 18% of Gen X and 16% of Baby Boomers)
- The top three obstacles to Millennials accepting a job are “not knowing what the company is like” (36%), “applying and not hearing back” (30%), and “not understanding the role” (30%)
- The #1 thing Millennials want to know about a company is their culture and values, followed by "perks and benefits" and "employee perspectives of the company."
- 64% of Millennials care about company perks and benefits. (Compared to 54% of Gen X and 51% of Baby Boomers)
- Only 30% of Millennials report the belief that work should be purpose-driven. (Compared to 38% of Gen X and 48% of Baby Boomers)
- The top three reasons why Millennials accept a job are: company offered better compensation and benefits, company offered more opportunities, and work sounded more challenging.
- 65% of Millennials say that LinkedIn has had a positive impact on their career.
- 1 out of 3 Millennials say they have used social media to find a job.
- 22% of Millennials are likely to follow a company on social media to find out more about the company.
- 30% of Millennials see themselves working for less than a year at their current company. (Compared to 21% of Gen X and 17% of Baby Boomers.)
- The #1 resource for Millennials to use when looking for a new job is referrals, followed by third party websites, job boards, and social professional networks.
The Secrets to Effectively Recruit Millennials
- Focus on the channels Millennials use to get your job opportunities in front of them.
- Use authentic messaging that is native to the social media platform you are using.
- Use existing employees (ideally other Millennials) as a resource for referrals — they can also help you reach Millennial prospects on social media.
- Clearly communicate the perks and benefits your company offers along with your company values and employee perspectives.
- Leverage LinkedIn to post your job opportunities as well as source for Millennial talent.
Question: What are your best practices for recruiting Millennials?