Unlike previous generations, Millennials are approaching travel in a way that satisfies their thirst for knowledge and insatiable wanderlust. Their ever-connected lives means their travel decisions are based on the information they consume online – whether that be their friends and family, or brands with the prowess to reach them.
The infographic below highlights Millennial travel trends and why some brands aren’t successful in reaching this audience and offers suggestions on how they can adapt such as:
- Listening to the conversations the millennial is having on social media
- Be mobile. 86% of millennials are disappointed by a bad mobile experience
- Be authentic. Millennials love user-generated content and prefer when a brands speaks to them, not at them
This article was originally posted on Internet Marketing Inc.
Question: How do you plan to reach the traveling Millennial?