A lot has happened since 9/16/13 when we published one of our most popular posts to date, 22 Shocking Stats About Millennials To Help You Chart Tomorrow's Change. Why fix something that isn’t broken. Instead, we are offering up more relevant statistics about Millennials as employees, leaders, entrepreneurs, consumers, and even parents. The more you know about the Millennials the better equipped you’ll be to lead, communicate, and market to them.
The Millennial Employee
- 74% of Millennials surveyed said confidence in their leadership was a key driver of engagement. (Culture Amp)
- 73% of Millennials expect to be able to modify and customize their work computer; 63% will go around IT to find the solutions they need. (Mobile Enterprise)
- 70% of Millennials admit to bringing their own apps—even against corporate policy—in order to work. (TrackVia)
- 87% of Millennials say they would choose to work for a video-enabled organization over a company that has not invested in video. (Cisco)
- 31% of Millennials say working with creatively-minded colleagues was important to them.
- 33% of Millennials would choose social media freedom & device flexibility over a higher salary. (Cisco)
- On average Millennials are connected to 16 coworkers on Facebook. (Millennial Branding)
- 84% of Millennials say making a difference in the world is more important than professional recognition. (Bentley University's Center For Women And Business)
- 69% of Millennials believe office attendance is unnecessary on a regular basis. (Cisco)
- 71% of Millennials don't always obey social media policy at work. [Cisco]
- 77% of Millennials said it was important for them to attend frequent face-to-face meetings, 10% more than Gen X candidates. (MarketWatch)
The Millennial Leader
- 15% of Millennials are already in management positions. (PayScale)
- 60% of Millennials recognize their current position as a mere stepping-stone. (Time)
- Nearly 40% of Millennials surveyed believed that they should be promoted every 2 years. (Time)
- 92% of Millennials believe businesses should be measured by more than their profits. (Deloitte)
The Millennial Entrepreneur
- 50% of bloggers are Millennials. (Nielsen)
- 35% of employed Millennials have started their own business on the side to supplement their income. (Iconoculture)
The Millennial Consumer
- 78% of Millennials would rather spend money on a desirable experience than buy coveted goods. (Harris/Eventbrite)
- 95% of Millennials say that friends are the most credible source of product information. (Social Chorus)
- 54% of Millennials said they would prefer to pay for purchases using their smartphone as a mobile wallet instead of credit cards. (Ypulse)
- 88% of Millennials have or would deposit a check by snapping a picture of it and 45% would want to pay bills the same way. (USA Today)
The Millennial Parent
- 40% of Millennials are already parents & in the next 10-15 years, 80% of them will be parents. (Advertising Age)
- 83% of new moms are Millennials and three-quarters of these digital natives report searching for parenting advice on their mobile devices. (Baby Center)
- 86% of Millennials are trying to or will try to avoid being a "helicopter parent." (Ypulse)
- 61% of Millennial moms are in the workforce. (Millennial Marketing)
- 50% of Millennial parents say they try to buy products that support causes or charities. (Millennial Marketing)
- 52% of Millennials say being a good parent is one of the most important things to them. (Pew Research Center)
Question: Which statistic is most stunning to you?
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