The Next Generation Catalyst Podcast episode #061.
Millennial and Generation Z keynote speaker and author, Ryan Jenkins, welcomes Jeff Fromm and Angie Read, the authors of the upcoming book: Marketing to Generation Z, to the Next Generation Catalyst Podcast.
The topic discussed is understanding and marketing to Generation Z. We also cover...
- Who is Generation Z
- How is Generation Z different from the Millennial Generation
- What does Generation Z believe and value
- What perspectives shape Generation Z's experiences
- When faced with decisions, what drives Generation Z to make a choice
- What makes brands relevant to Generation Z
- What makes employers relevant to Generation Z
- What makes leaders relevant to Generation Z
- And more...
Listen or subsribe to the Next Generation Catalyst Podcast on iTunes or Stitcher.
I help companies better lead, engage, train, and sell to Millennials and Generation Z. If you’d like help solving tough generational challenges inside your organization, click here.
