Understanding and Marketing to Generation Z with Angie Read and Jeff Fromm

The Next Generation Catalyst Podcast episode #061.

Understanding and Marketing to Generation Z with Angie Read and Jeff Fromm.png

Millennial and Generation Z keynote speaker and author, Ryan Jenkins,  welcomes Jeff Fromm and Angie Read, the authors of the upcoming book: Marketing to Generation Z, to the Next Generation Catalyst Podcast.

The topic discussed is understanding and marketing to Generation Z. We also cover...  

  • Who is Generation Z
  • How is Generation Z different from the Millennial Generation
  • What does Generation Z believe and value
  • What perspectives shape Generation Z's experiences
  • When faced with decisions, what drives Generation Z to make a choice
  • What makes brands relevant to Generation Z
  • What makes employers relevant to Generation Z
  • What makes leaders relevant to Generation Z
  • And more...

Listen or subsribe to the Next Generation Catalyst Podcast on iTunes or Stitcher.

I help companies better lead, engage, train, and sell to Millennials and Generation Z. If you’d like help solving tough generational challenges inside your organization, click here.

ABOUT THE AUTHOR

Ryan Jenkins

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