How Generation Z Uses Technology and Social Media

 
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The Complete Story of the Millennial Generation

How gaming, the Internet, and mobile technology rewired an entire generation. This exhaustive timeline will help you better understand Millennials.

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How Snapchat will Transform Workplace Communication Skills

Here are 5 ways Snapchat will change Millennials' and Generation Z's communication preferences as they enter the workplace.

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5 WAYS SNAPCHAT WILL REDEFINE WORKPLACE COMMUNICATION

In April 2009, Ashton Kutcher beat CNN to become the first person with one million followers on Twitter. All the media attention surrounding Kutcher's challenge served as a tipping point in...

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HOW 3 COMPANIES ARE USING SNAPCHAT TO MARKET TO MILLENNIALS

Every organization needs a social media strategy and soon—probably sooner than you think—that strategy may include Snapchat. Ubiquitous among Millennials, Snapchat, is a messaging application that...

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NGC #032: HOW TO MARKET TO THE MULTI-DIMENSIONAL MILLENNIAL MAN WITH SLAINE JENKINS [PODCAST]

Episode Overview

In this episode of the Next Generation Catalyst Podcast, we interview senior manager at Insight Strategy Group, Slaine Jenkins. We discuss marketing to the multi-dimensional...

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NGC #029: BRANDS THAT ARE MARKETING TO MILLENNIALS WELL AND CREATING MESSAGES THAT CAPTIVATE WITH JUSTIN LAFAZAN [PODCAST]

Episode Overview

In this episode of the Next Generation Catalyst Podcast, we interview founder of Millennial Marketing Strategy, Justin Lafazan, about how brands are effectively marketing to...

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THIS NFL TEAM IS HARNESSING THE POWER OF ADAPTING ITS LEADERSHIP FOR MILLENNIALS

There may not be an industry that is plagued with more generational chasms and clashing than in professional sports. Specifically for the National Football League, every year new and eager...

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HOW SHAKE SHACK IS WINNING THE BETTER BURGER REVOLUTION BY ATTRACTING MILLENNIAL EMPLOYEES AND CUSTOMERS

In 2004, Danny Meyer opened a burger stand in Madison Square Park named Shake Shack. Today, Shake Shack’s 66 locations average $4 million in store performance which is more than twice McDonald’s...

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GENERATION Z CHARACTERISTICS: UNDERSTANDING THE HIGH-TECH AND HYPER-SOCIAL UPBRINGING OF THE POST-MILLENNIAL GENERATION

I’m willing to bet, no matter your age, that technology is re-shaping your behavior and inspiring new values that you’ve never experienced before. If that’s true of you and technology has changed...

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