20 Insights for Effectively Marketing to Generation Z

How Generation Z uses technology, social media, and what Generation Z wants from the workplace are different than previous generations. So it should come as no surprise that how Generation Z...
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NGC #051: How Marketers (and Employers) Must Adapt to Generation Z with Roy DeYoung [Podcast]

The Next Generation Catalyst Podcast episode #051.

Episode Overview

In this episode of the Next Generation Catalyst Podcast, we interview Roy DeYoung, Senior Vice President of Creative Strategy...

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How to Position a Product or Service with Millennials

Millennials are entering into their prime spending years. In the U.S. alone, Millennials are spending a collective $600 billion per year. By 2020, they are projected to make up 30 percent of...
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5 Tips for Selling to the Millennial Car Buyer

Even with the rise of ride-hailing and ride-sharing services, Millennials are still interested in buying cars. Here are five tips for selling cars (or anything else) to Millennials.

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8 KEYTS TO SELLING TO THE MILLENNIAL B2B BUYER

In 2014, Google reported that 46 percent of potential buyers researching B2B products were Millennials, up from 27 percent in 2012. Today, 73 percent of Millennial workers are involved in...

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HOW TO ENGAGE MILLENNIALS AT YOUR NEXT EVENT

To win over Millennials at a sponsored event...focus on the experience, provide exceptional content and entertainment, and give-away reusable bottles. Splash, creator of experiential marketing...

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HOW 3 COMPANIES ARE USING SNAPCHAT TO MARKET TO MILLENNIALS

Every organization needs a social media strategy and soon—probably sooner than you think—that strategy may include Snapchat. Ubiquitous among Millennials, Snapchat, is a messaging application that...

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NGC #032: HOW TO MARKET TO THE MULTI-DIMENSIONAL MILLENNIAL MAN WITH SLAINE JENKINS [PODCAST]

Episode Overview

In this episode of the Next Generation Catalyst Podcast, we interview senior manager at Insight Strategy Group, Slaine Jenkins. We discuss marketing to the multi-dimensional...

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THE SECRET SAUCE OF 3 RESTAURANTS THAT ARE CULTIVATING MILLENNIAL LOYALTY

“Millennials are driving a disruption in the food industry…I think we’ll see the food industry turned on its head,” says Lifeway Foods' CEO, Julie Smolyansky. Millennials desire for transparency...

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NGC #030: PIVOTAL TRENDS EVERY LEADER MUST KNOW WITH SHAMA HYDER [PODCAST]

 

Episode Overview

In this episode of the Next Generation Catalyst Podcast, we interview CEO of the award-winning company, Marketing Zem and best-selling author, Shama Hyder. We discuss the...

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