GENERATION Z CHARACTERISTICS: UNDERSTANDING THE HIGH-TECH AND HYPER-SOCIAL UPBRINGING OF THE POST-MILLENNIAL GENERATION

I’m willing to bet, no matter your age, that technology is re-shaping your behavior and inspiring new values that you’ve never experienced before. If that’s true of you and technology has changed...

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15 ASPECTS THAT HIGHLIGHT HOW GENERATION Z IS DIFFERENT FROM MILLENNIALS

The verdict is still out on where the Millennial generation ends and Generation Z begins. Some studies start Generation Z as early as 1993 and others as late as 2000. But no matter how you slice...

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WHO IS GENERATION Z: UNDERSTANDING WHAT MATTERS MOST TO THE POST-MILLENNIAL GENERATION

The pace of life is different today. In fact, 64% of adults around the world say technology is moving too fast to keep up with. Today we have about 10 billion interconnected devices. By 2020 it’s...

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HOW GOLF IS TAKING A SWING AT WINNING OVER MILLENNIALS

The golf industry is three-putting when it comes to winning over the Millennial golfer. The sport and retail side of golf is struggling to find a new strategy to save the dying game. Is it too...

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TIPS & TRENDS TO WIN THE ATTENTION OF GENERATION Z [INFOGRAPHIC]

Think that the same Millennial marketing strategy will work on those born around the year 2000? Think again. New research from mobile marketing company Global Messaging reveals insight into the...

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7 EMERGING MILLENNIAL AND GENERATION Z TRENDS FOR 2015

In 2014, the World Cup, Ebola, the ALS Ice Bucket Challenge, Sochi Olympics, and Frozen captivated the world’s curiosity. In 2015, the world’s curiosity and attention will transfer to many of the...

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THE INEVITABLE ENTREPRENEURSHIP EVOLUTION, HOW MILLENNIALS AND GENERATION Z WILL DEMAND A NEW KIND OF LEADERSHIP

I recently heard a Senior Vice President of Talent Development of a Fortune 10 company use the following words to describe what future leaders must embody: Transformation, igniting change, global...

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NGC #020: ENLIGHTENING MILLENNIAL INSIGHTS AND TREND FORECASTING WITH MARYLEIGH BLISS [PODCAST]

Episode Overview In this episode of the Next Generation Catalyst Podcast, we interview MaryLeigh Bliss, Trends Editor and Strategic Consultant at Ypulse, who will help you navigate the...

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THE COLD HARD FACTS ABOUT KIDS USING TECHNOLOGY AND WHAT TO DO ABOUT IT

Technology is now an extension of us. The new question of the day is not “if” but “when” should I introduce my kids to technology. Research has found that the Internet and technology have...

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33 DATA POINTS TO INFLUENCE HOW YOU SELL, TEACH, RECRUIT, AND LEAD GENERATION Z

If the current struggle of understanding and engaging the Millennial generation wasn’t difficult enough, the most tech-savvy, connected, and entrepreneurial generation to date will add yet another...

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