Generation Z's most-trusted brand is likely going to surprise you.

The Next Generation Catalyst Podcast episode #069.

These brands have the strongest emotional bonds with Millennials.

To win over Millennials at a sponsored event...focus on the experience, provide exceptional content and entertainment, and give-away reusable bottles. Splash, creator of experiential marketing...

Unlike previous generations, Millennials are approaching travel in a way that satisfies their thirst for knowledge and insatiable wanderlust.Their ever-connected lives means their travel decisions...

In 2014, 18,300,771 new WordPress.com blogs were created, yet only 31% of Fortune 500 companies and 46% of the Inc. 500 were hosting a corporate blog. Blogging is no longer reserved for wanna-be...

“Millennials are driving a disruption in the food industry…I think we’ll see the food industry turned on its head,” says Lifeway Foods' CEO, Julie Smolyansky. Millennials desire for transparency has...

Episode Overview

In this episode of the Next Generation Catalyst Podcast, we interview founder of Millennial Marketing Strategy, Justin Lafazan, about how brands are effectively marketing to...

“My wife’s niece is 26 years old and is currently living with us while she tries to find a job.” A gentlemen shared his story with me following a presentation I recently delivered. With 30.3% of...

In 2004, Danny Meyer opened a burger stand in Madison Square Park named Shake Shack. Today, Shake Shack’s 66 locations average $4 million in store performance which is more than twice McDonald’s...