Understanding the Consumer Behavior of Millennials and Generation Z with Michael Solomon

The Next Generation Catalyst Podcast episode #069.

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These Brands Have the Most 'Intimate' Relationship with Millennials

These brands have the strongest emotional bonds with Millennials.

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HOW TO ENGAGE MILLENNIALS AT YOUR NEXT EVENT

To win over Millennials at a sponsored event...focus on the experience, provide exceptional content and entertainment, and give-away reusable bottles. Splash, creator of experiential marketing...

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MILLENNIAL TRAVEL TRENDS: A LOOK AT THE LARGEST GENERATIONS’ HABITS

Unlike previous generations, Millennials are approaching travel in a way that satisfies their thirst for knowledge and insatiable wanderlust. Their ever-connected lives means their travel...

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3 UNASSUMING YET MIGHTY REASONS TO START A BLOG IN 2016

In 2014, 18,300,771 new WordPress.com blogs were created, yet only 31% of Fortune 500 companies and 46% of the Inc. 500 were hosting a corporate blog. Blogging is no longer reserved for wanna-be...

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THE SECRET SAUCE OF 3 RESTAURANTS THAT ARE CULTIVATING MILLENNIAL LOYALTY

“Millennials are driving a disruption in the food industry…I think we’ll see the food industry turned on its head,” says Lifeway Foods' CEO, Julie Smolyansky. Millennials desire for transparency...

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NGC #029: BRANDS THAT ARE MARKETING TO MILLENNIALS WELL AND CREATING MESSAGES THAT CAPTIVATE WITH JUSTIN LAFAZAN [PODCAST]

Episode Overview

In this episode of the Next Generation Catalyst Podcast, we interview founder of Millennial Marketing Strategy, Justin Lafazan, about how brands are effectively marketing to...

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HOW TO GET MILLENNIALS TO MOVE OUT OF THEIR PARENT’S HOUSE…FOR GOOD

“My wife’s niece is 26 years old and is currently living with us while she tries to find a job.” A gentlemen shared his story with me following a presentation I recently delivered. With 30.3% of...

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HOW SHAKE SHACK IS WINNING THE BETTER BURGER REVOLUTION BY ATTRACTING MILLENNIAL EMPLOYEES AND CUSTOMERS

In 2004, Danny Meyer opened a burger stand in Madison Square Park named Shake Shack. Today, Shake Shack’s 66 locations average $4 million in store performance which is more than twice McDonald’s...

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MARKETING TO MILLENNIALS: HOW 5 BRANDS ARE ADJUSTING TO EARN GENERATION Y LOYALTY

More and more brands are reevaluating their marketing strategies, product offerings, and brand experiences in an effort to earn Millennial loyalty. However, marketing to Millennials continues to...

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