According to Pew Research, only 14 percent of U.S. adults had access to the Internet in 1995. By 2014 that number was 87 percent. Generation Z grew up during the most accelerated and game-changing periods of technological advancements in human history.
Generation Z doesn’t know a world where a smart device has been outside of arm’s reach. In fact, Generation Z spends an average of 3 hours 38 minutes online on smartphones, almost 50 minutes longer than the average Internet user.
Having 24/7 access to the world’s information via a super computer in their pocket has rewired how Generation Z problem-solves, networks, communicates, learns, buys, and ultimately how they will show up in the workplace.
20 Insights into How Generation Z Uses Technology and Social Media
How Generation Z Uses Technology: They are early mobile adopters, native to messaging, expect ubiquitous connectivity, seek on-demand content, and prioritize gaming.
- 45 percent of Generation Z in the U.S. receive a mobile service plan between the ages of 10 and 12.
- 72 percent of Generation Z have access to all mobile wireless services including voice, messaging, and data.
- Generation Z's top mobile activities include text messaging (81 percent), downloading apps (59 percent), playing preinstalled games and mobile internet/accessing websites (tied at 53 percent) and live video calling (46 percent).
- 66 percent of Generation Z owns iPhones, and 81 percent expect their next phones to be iPhones.
- 91 percent of Generation Z have their digital devices in bed in the evening.
- 40 percent of Generation Z say working Wi-Fi is more important to them than working bathrooms.
- 32 percent of Generation Z would rather go three days without a shower than go a week without their phone.
- Generation Z in the U.S. are most likely to receive gaming devices and TVs at ages 4 to 7.
- 66 percent of Generation Z lists gaming as their main hobby.
- 92 percent of Generation Z college students have access to Netflix and 38 percent of Generation Z consume daily video via Netflix.
How Generation Z Uses Social Media: They are authentic story seekers, fearful of missing out (FOMO), and video-centric.
- The top websites/apps used by Generation Z are YouTube (91 percent), Gmail (75 percent), Snapchat (66 percent), Instagram (65 percent), and Facebook (61 percent).
- 71 percent of Generation Z uses Snapchat more than six times per day, and 51 percent use it 11 times per day.
- A quarter of Generation Z say that Snapchat is “essential for their relationships.”
- Generation Z uses up to five different social channels per day.
- Three-quarters of Generation Z watch YouTube videos at least weekly.
- 42 percent of Generation Z say social media affects self-esteem, compared to 31 percent of Millennials, 23 percent of Generation X, and 20 percent Baby Boomers.
- 82 percent of Generation Z think carefully about what they put on social media.
- 44 percent of Generation Z checks in on social media at least hourly, with 7 percent checking in more often than every fifteen minutes.
- 1 in 10 of Generation Z would rather go three days without refreshing their underwear than go three days without refreshing their Twitter feed.
- 1 in 5 of Generation Z spend more time refreshing their Twitter feed than even reading it.