NGC #051: How Marketers (and Employers) Must Adapt to Generation Z with Roy DeYoung [Podcast]

The Next Generation Catalyst Podcast episode #051.

How Marketers (and Employers) Must Adapt to Generation Z with Roy DeYoung

Episode Overview

In this episode of the Next Generation Catalyst Podcast, we interview Roy DeYoung, Senior Vice President of Creative Strategy at PMX Agency. We discuss key strategies for advertisers/marketers/brands to leverage in order to adapt to Generation Z.

Episode Takeaways

  • Defining characteristics of Generation Z
  • Why it's important that organizations and leaders begin thinking about Generation Z
  • How is Generation Z different from Millennials
  • How will Generation Z want to be marketed to
  • What are some key strategies for advertisers/marketers/brands to leverage in order to adapt to this new, sophisticated generation of consumers

Episode Resources

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Click here to play the podcast episode in Stitcher.

Additional Resources

  • Click here to learn more about Millennial training platform, 21Mill.
  • Click here to grab your paperback copy of Ryan's new book, The Millennial Manual.

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