NGC #043: HOW TO SPOT TRENDS AND USE THEM FOR INNOVATION WITH MAXWELL LUTHY [PODCAST]

The Next Generation Catalyst Podcast episode #043.

How to Spot Trends and Use Them for Innovation with Maxwell Luthy [Podcast]

Episode Overview

In this episode of the Next Generation Catalyst Podcast, we interview Director of Trends & Insights at TrendWatching, Maxwell Luthy. We discuss best practices to spot trends, how to leverage trends to power innovation in your organization, and upcoming trends you need to be aware of.

Episode Takeaways

  • How to distinguish between a trend and a fad.
  • Steps for spotting trends
  • The key ingredients of a trend
  • How to capture the trends you observe.
  • The Expectation Economy - what it is, why it matters and why it’s a blessing and a curse.

Episode Resources

Question: How do you best spot a trend?

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