MILLENNIAL TRAVEL TRENDS: A LOOK AT THE LARGEST GENERATIONS’ HABITS

Unlike previous generations, Millennials are approaching travel in a way that satisfies their thirst for knowledge and insatiable wanderlust. Their ever-connected lives means their travel decisions are based on the information they consume online – whether that be their friends and family, or brands with the prowess to reach them.

millennial-travel-trends-a-look-at-the-largest-generations-habits

The infographic below highlights Millennial travel trends and why some brands  aren’t successful in reaching this audience and offers suggestions on how they can adapt such as:

  • Listening to the conversations the millennial is having on social media
  • Be mobile. 86% of millennials are disappointed by a bad mobile experience
  • Be authentic. Millennials love user-generated content and prefer when a brands speaks to them, not at them

Millennial Travel Trends - The How, What, Where, When and Why
This article was originally posted on Internet Marketing Inc.

Question: How do you plan to reach the traveling Millennial?  

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